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Basel, Switzerland— For the first time in the history of James Bond films, Rolex is no longer offering a current watch model that’s consistent with any on-screen choice of 007.
A new Rolex Submariner Date reference 116610LN has just been introduced at Baselworld 2010 (March 18-25), the premier trade show for the wristwatch industry, held annually in Basel, Switzerland. It replaces the Rolex 16610 Sub Date which was introduced in 1988, according to experts Franca E. Guido Mondani and Lele Ravagnani, who discussed this in their definitive book, Rolex Submariner Story.
It’s most likely that actor Timothy Dalton wore a Rolex 16610 for his second outing as James Bond in Licence to Kill, a film that opened during the summer of 1989.
The history of Rolex and the movie-Bond character dates back to 1961 and pre-production planning for the first Eon Productions contribution to this series, Dr. No. From the very beginning, filmmakers recognized the importance of wristwatch selection in fleshing out their lead man. As John Cork and Bruce Scivally emphasized in James Bond: The Legacy, “he could not just wear a watch, it needed to be a Rolex.”
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